How does it affect the future of marketing and advertising?

Come get a crash course on social networking and how you can use it to market yourself or your company. Be entertained, engaged and educated on the how’s and how nots of marketing through social networking sites. Join the fun and learn how you can take advantage of the expanding opportunities in this new frontier.

Panels will include:

Liz Heller: CEO of Buzztone Buzztone is an agent of popular culture. Clients include Fox Television, Coca-Cola, Atlantic Records, Electronic Arts, and Warner Bros. Founder Liz Heller was one of the first Hollywood executives to employ the power of previously unexplored mediums such as the Internet, music videos, and DVDs. As Executive Vice President at Capitol Records, Ms. Heller forged early alliances with strategic partners including Microsoft, Macromedia, Liquid Audio and Apple.

Ryan Okum: President of StreetWise is a recognized industry leader in social marketing and is responsible for overseeing marketing, strategic planning and overall business development for StreetWise. Okum joined the company in 2003, and has worked with a myriad of StreetWise’s leading brands, including Coca-Cola, Nokia, EB Games, Activision, Warner Brothers, Live Nation and FUEL TV.

Andrew Sorcini: Blogger/ Interactive Marketer and Digg specialist is also known as Mr. Baby Man on Digg. Sorcini is the most powerful user on Digg. Sorcini joined Digg on December 27, 2005. Since then, Sorcini dugg 106,266 stories, commented on 2,052 stories, submitted 10,349 stories, made 2,848 stories popular, gained 11,095 fans, and had his profile viewed 262,813 times.

The moderator for the evening will be Hal Hefner, a Creative Recruiter withBLT Recruiting. Founder of Catmonkee: creator and curator of culture.

You are invited to come hear the panel of experts discuss the following hot social networking topics that can help you promote your image, find friends and conduct effective searches. You will also acquire the know-how to give yourself exposure in the right way to get a job or expand your customer base.

Topics include:

1. A brief overview of the different sites/practices and how they are used personally/professionally.
2. How to use them effectively for marketing yourself or your company.
3. Case studies of how they have worked.
4. Other WEB 2.0 opportunities for self-promotion, blogging, etc.
5. What’s the future? Forecasting by our panel.

It should be a thought-provoking evening that is sure to entertain and enlighten you about the future of graphic communications. Come ask questions on how print can become a part of this growing marketing force.

Date: Tuesday, May 19, 2009

Time: 6:00 pm — 9:00 pm

Hors d’oeuvres and a no-host bar: 6:00 pm — 8:30 pm

Program Starts: 7:15 pm

Downtown Independent Theater

251 South Main Street, Los Angeles, CA 90012 (near the LA Times Building and new Police Station)

Parking: Paid parking lot for $9 north of the theater is available as well as street parking.

Reservations: due by Friday, May 15, 2009

Cost: $35.00 members prepaid or $45.00 members at the door, $45.00 non-members prepaid or $55.00 non-members at the door

Note: Cancellations after May 15 will not be refunded or credited toward a future event.